Kenra Brightening Shampoo

Kenra Brightening Shampoo contains violet pigment for instant toning. Designed for daily use on natural or color-treated hair, this violet toning shampoo maintains radiant color while providing increased manageability and intense shine for healthy looking hair.

• Eliminates brassy tones to enhance blonde, gray and silver hair
• Features Advanced Brightening Technology to increase brightness by up to 80%
• Prevents oil buildup to reduce frequent washing